How do you communicate an offer when the target group is the whole world and the budget is not in the tens of millions? Using the world's most famous Swiss person for this is just the beginning. Taking another international star with millions of fans and integrating both into a story relevant to the offer, so well done that over 100 million people voluntarily watch it – this is how you not only increase awareness of the Grand Train Tour of Switzerland, but also the value of the Switzerland brand.